While having a website is a good start for a business it is essential that customers can find the website. People go to websites in three ways and website optimisation makes the most of your website by tackling all three methods
Follow a link from another site
Developing a number of links to your site is important. Not just because people might follow a link from an associated site to yours but because search engines need to find your site. Evolution Computing can advise on ways to generate links to your site - and also advise on what website optimisation not to do, too.
It's important to realise that the automatic browsers that find new sites for the search engines work simply by following as many links as they can - so no links and your site won't be found. Additionally more links to a site helps it get displayed nearer the top of the search engine results pages (SERPs)
Find the site on a search engine
Search engines visit as many pages as they can and read the content. It is therefore important that the content they read promotes the site in the best way. Evolution Computing can advise on how to optimise a web site so that it will be displayed near the top of the SERPs for major search engines.
Enter the address directly
People will only do this if they have seen (and can remember!) your address. Make your address simple and put it everywhere you can - this forms an important part of a web marketing campaign.
Ben Clay and the team at Evolution Computing can advise on how to make your site a more effective part of a complete web marketing campaign.